- Provide an exciting atmosphere where people with an interest in postcards--whether as collectors, historians, writers, crafters, artists, dealers, or others--can enjoy connecting with those who share their interests;
- Introduce those who are new to postcards to our club and other helpful resources;
- Offer informative programs by our club members and community presenters about the design, use, history, and collection of postcards;
- Expand the club's community on the Internet through an informative website, vibrant Facebook presence, and attractive Pinterest site;
- Make club postcards available to members in support of their postcarding interests;
- Support the use of postcards for community service, as exemplified by the Children's Hospital program in Colorado;
- Encourage postcard enthusiasts to attend and support privately-sponsored postcard shows.